Marketing Matters Jul/Aug 2016 ISSUE 51. Thank you for your continued support, you can find more articles on eZinematters.com

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Marketing Matters is a free eZine, published every two months, which we think you will find a useful and informative resource.
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PRESSING ISSUES
A large majority of those reading newspapers were presented with arguments in favour of leaving the EU in the run-up to the referendum, according to Press Gazette.

The combined claimed circulations of national newspapers favouring Brexit was 6,755,480, against 4,993,934 favouring staying in the EU. The circulations of those not declaring was 2,733,504, making up a combined claimed circulation of 14,482,918.

For the record the bias and the circulations were:-

LEAVE

Daily Express       419,328
Daily Mail        1,545,473
Sunday Express      365,071
Daily Telegraph     498,474
Sun               1,716,361
Sun on Sunday     1,413,493
Sunday Times        797,280

STAY

Daily Mirror        785,717
London Eve. Std     900,175 Free
Sunday Mirror       709,495
Mail on Sunday    1,374,864
Observer            194,054
Times               436,692
Guardian            169,424
FT (UK)              63,178
Daily Record        172,699
Sunday Mail         187,636

NO VIEW

Daily Star          513,233
Daily Star Sunday   316,224
i                   284,434
Metro             1,347,594 Free
Sunday People       272,019

Note. Some feel that free newspapers, distributed indiscriminately, will not have the same power to persuade as those people choose to pay for. Some circulations are boosted by copies being given to hotels. Some feel that the circulations of daily newspapers should be multiplied by six to correctly compare with the circulations of newspapers only published on a Sunday.

 

BANKERS AGAIN
The majority of the electorate, who voted to leave the EU, are to blame for Lloyd's bank having to cut 3,000 jobs and close 200 branches, according to its £8.5 million a year CEO, Antonio Horta-Osorio. This is despite his claim that Lloyds were "in a strong position to withstand the uncertainty" he says has been caused by the Brexit vote.

Horta-Osorio has not said whether the savings made by his job cuts and branch closures will be used to improve customer service, to donate to charity or to fund even more generous salaries, bonuses, expenses and pensions for himself and his management team.

 

INSINCERITY EXPOSED
Leaked messages from the organisations behind the long-running junior doctor's strikes indicate that they were just pretending to want to "save the NHS" when all they really wanted was more money from it.

The chairman of their junior doctor's committee Johan Malawana proposed "a strategy that tied the DH up in knots for the next 16-18 months" and, during talks with arbitrators Acas that the doctors should not get "too concerned in the Acas rubbish. We need to play the political game of always looking reasonable".

The British Medical Association, which many would expect to know better, was revealed as cynically wanting the government to impose a seven day contract on doctors in the hope that this would win their members sympathy and support from the public for their striking for more money.

 

EUROSTAR FIGHTS BACK
Forecasting a dip in bookings for August travel - due to sterling's drop in value and acts of terrorism putting travellers off - Eurostar's marketeers have introduced a day return fare of £58 for midweek travel to Paris and Brussels, representing just over a quarter of the normal fare for August.

Tickets can only be booked at St Pancras International from the Monday in the week of travel and are valid for Tuesday, Wednesday and Thursday on selected trains. Outbound these are the 7.01am or the 7.55am to Paris and the 6.50am to Brussels. Inbound choices are the 8.13pm or 9.13pm from Paris and the 6.56pm from Brussels. Timings give up to nearly ten hours in Paris and nearly seven hours in Brussels with journey times to the centre of both cities just over two hours.

Writing in the i newspaper on Saturday travel expert Simon Calder pointed out that those wanting a one or two night stay in the cities could buy two day return tickets for £116, use the outbound portion of one and the inbound portion of the other and save around £100 on the normal last-minute, short break fare.

 

TV LICENSE LOOPHOLE
An increasing number of householders being chased for the TV license fee are using a legal loophole to prevent "enforcement officers" - actually staff of private firm Capita with no legal right to enter homes or search property without permission - from calling on them.

The legal process is "withdrawing implied right of access" to a householder's frond doorstep, something any householder can do, thus making enforcement officers trespassers if they continue to visit.

It is, unusually, a criminal offence to fail to pay the TV licence and this is an unwarranted status likely to be altered by an overdue Act of Parliament next year.

 

MORE PLUGS THAN CURRYS
Ofcom has upheld complaints from viewers that Channel 4 quiz show Countdown breached broadcasting rules by plugging products on air.

Countdown host Nick Hewer, 72, who is a former public relations consultant and more recently scrutiniser of young business hopefuls on The Apprentice TV reality show gave the upcoming Ideal Home Exhibition some "heavy promotion" that left some viewers wondering if he had been paid for it. And a guest on the same show, former British swimmer Mark Foster talked about his (paid for?) position as Ambassador for P&O Cruises before heavily promoting them.

The stupid mistakes by Hewer and Foster embarrassed Channel 4 who apologized and removed the offending episode from their online offering, promising Ofcom that all future commercial references would be signed off by their commissioning editor.

There has been the suggestion that the plugs should be played by Alan Sugar to all the young contestants on The Apprentice as examples of how to torpedo their own credibilities.

 

HEALTHY DIPS
More processed foods have been found to contain high levels of salt and/or fat, according to a study by Consensus Action on Salt and Health (CASH).

More than 200 chilled dips sold in supermarkets were tested, including houmous, taramasalata, salsa and guacamole. Houmous has a high calorie count of 280 per 100gm, and the tastiest products, caramelised onion houmous from Marks and Spencer and Tesco contained more salt per 100gm than four packs of ready-salted crisps. A portion of Waitrose cheese and chive dip contained more fat than a McDonald's Big Mac.

 

SNAP!
Marketing Matters has received emails promoting home-working for a salary of $2,500-$5,000 from "the personnel manager of a large International company".

So far this person calls themselves, in identical emails, "Michael Blevins". Or "Malcolm" Or "Jesse" Or Nathaniel" Or "Dionne Valencia".

Anybody else got any names to add?

 

CONGRATS, SIR PHIL
Sir Philip Green has been awarded the government's prestigious UFOC award for business activities, the Unacceptable Face Of Capitalism.

To win this Green had to unselfishly remove millions for the BHS pension fund and use it to buy himself another luxury yacht.

Previous winners have been Tiny Rowland and Robert Maxwell. Thought to be runner-up this year was Mike Ashley of Sports Direct, who has coincidentally expressed an interest in buying bits of BHS from the administrator.

 

ANNOUNCEMENTS

BASIC CERTIFICATE IN CONFERENCE ORGANISATION
This is run as a new two-day qualification course by the Society of Event Organisers and comprises the two one-day segments Programming a Conference and Conference Administration from the four day CERTIFICATE IN CONFERENCE ORGANISATION course.

These are run on your premises for one or more delegates for a fee of £400 plus £40 per delegate, and with travel by second class rail and budget hotel accommodation for two nights charged as out of pocket expenses. There is no VAT charged as the SEO has de-registered.

View the two one-day programmes at seoevent.co.uk and call Peter Cotterell on 01767 312986 (email peter.cotterell@eou.org.uk) to discuss dates and book. Delegates achieving the BASIC CERTIFICATE IN CONFERENCE ORGANISATION can go on to take the other two days for the full certificate at a later date and the same pricing.

 

EMAIL MARKETING
Newsletter, promotion, event invitation or just staying in touch?

We can provide a low-cost, effective solution, tailored to your needs.

Our bulk rates are 0.3p per email, just £3 per thousand.

Tel: 01462 896679
email: mark.ely@sg7.biz
sg7.biz

 

CHARITY MATTERS ADVERTISEMENTS
You can have up to 150 words in the announcements section from £66 per issue.

  • 1 issue is just £95 (SEO Member £76)
  • 3 issues for £75 (SEO Member £60) per issue
  • 6 issues for only £66 (SEO Member £52) per issue.

Directory, listing those event venues and other suppliers that offer discounts to charities using them, and published at the end of the newsletter.

  • 6 issues over twelve months for £50 (Charities £40).
  • Up to 100 words of text, which can include details of the venue/product, the charity discount offered and contact details.

For more details and to be sent Charity Matters copy date reminders, click here.
email: theteam@ezinematters.com

 

MARKETING MATTERS ADVERTISEMENTS
For up to 150 words per issue in Marketing Matters announcements section.

  • One issue is just £160 (SEO Member £128)
  • Three issues for £120 (SEO Member £96) per issue.
  • Six issues for £90 (SEO Member £72) per issue.

Directory, listing those event venues and other suppliers that offer discounts, special offers and free services. The directory is published at the end of the newsletter.

  • 6 issues over twelve months for £85. (Suppliers that are also charities can have this flagged up and can book for £65.)
  • Up to 100 words of text, which can include details of the venue/product, discount, special offer or free service offered and contact details.

For more details and to be sent Marketing Matters copy date reminders, click here.
email: theteam@ezinematters.com

 

DIRECTORY

Directory for discounts, special offers and free services.

For the suppliers this will be a low-cost proposition of a total £85 for up to 100 words of text published in six issues over twelve months, which can include details of the venue/product, the discount offered and contact details. Suppliers that are also charities can have this flagged up and can book for £65. 

MARKETING MATTERS SUPPLIERS DIRECTORY

o EVENT ORGANISERS

The Society of Event Organisers - Free Membership to SEO
Free membership to the Society of Event Organisers (SEO) is available to those running events, or supplying the events market. Members, now more than 730, get the SEO's email newsletter Event Organisers Update, and a 20% discount on advertising, and on training courses in event organisation and marketing.

Tel. 01767 312986, email peter.cotterell@eou.org.uk visit seoevent.co.uk

o NEWSLETTERS (Free)

Association News
For all those who associate. associationnews.org.uk

Event Organisers Update  
For those working in events. eou.org.uk

Charity Matters
For those working for charities. ezinematters.com

o TELECOMMUNICATIONS

Vonage - Now you're talking
Dedicated Second Line from £8 a month. No installation charges, no line rental fees. With Vonage you can dramatically cut the cost of UK and International phone calls on your home phones and smartphones by using the internet to bypass traditional phone networks. Your home phone uses your existing fixed-broadband connection. Your smartphone makes low-cost calls using Wi-Fi, GSM or mobile data (3G and 4G).

Click here for more details.

o WEB HOSTING

SG7.biz - AFFORDABLE WEBSITES 
Charities are offered a reduced rate, please quote "Charity Matters". For more details or help with your website please feel free to call us on 01462 896679. email:mark.ely@sg7.biz web: sg7.biz

Marketing Matters is a free eZine, published every two months, which we think you will find a useful and informative resource. It is distributed monthly to approximately 33,000 selected marketing professionals based throughout the UK and is designed to help keep you abreast of issues of potential interest.

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The views of the editor are not necessarily those of the publishers.

Editor:
Peter Cotterell
Tel: 01767 312986

peter.cotterell@eou.org.uk

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