Marketing Matters Sep/Oct 2016 ISSUE 52. Thank you for your continued support, you can find more articles on eZinematters.com

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Marketing Matters is a free eZine, published every two months, which we think you will find a useful and informative resource.
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ALL SMILES ON STOCK MARKET FOR MERLIN
Share prices in Merlin Entertainments rose by 1% in the 30 minutes after the judge had handed them a £5 million fine for the operational negligence on the Alton Towers Smiler ride last year. The "needless and avoidable accident in which those who were injured were lucky not to be killed" injured 18 people, including two teenage women who both suffered leg amputations. (Business Desk)

The share price rise signals stock market relief that the fine will be covered by a few days trading and was not far larger.

 

PAYDAY LENDER HIT
A bill of £34 million has been handed down by the Financial Conduct Authority (FCA) to payday lender CFO Lending for a string of customer abuses common in the sector.

These include taking repayments without permission, sending threatening letters, giving misleading and damaging information about customers to credit reference agencies, refusing reasonable repayment plans and overcharging.

The abuses took place over five years and affected nearly 100,000 customers. The FCA has forced the company to write off £31.9million in outstanding balances and return £2.9 million in cash to their abused customers.

 

WATCH THE ROAD
A crop of deaths caused by drivers using mobile phones at the wheel has prompted calls for penalties to be substantially increased for the potentially lethal offence.

The number of road accidents caused by this driver irresponsibility increased by 40% between 2010 and 2014, although convictions dropped due to pressure on police time. Accidents caused by people distracted while using a hands free kit were also included - in one instance a mother of seven ran over and killed a two year old girl while using the "safe" kit.

Meanwhile car makers including Honda, Toyota and Fiat are responsibly marketing trendy vehicles that incorporate access to Facebook and Twitter on the dashboards.

 

MORE EXHAUST FUMES DANGERS
The nitrogen dioxide emitted by vehicle exhausts, particularly from diesel engines, can reduce attention and reaction times in drivers.

This is the view of researchers at the London School of Economics who have found a link between pollution and road accidents, and say that reducing nitrogen dioxide levels by one third in badly-polluted West London could reduce accidents by 5%.

One major contributor to UK pollution, Volkswagen, have still to modify a million of their cars fitted with software to cheat emission tests, a process they promised would be completed by the end of this year.

 

BEST HONEST RESEARCH BRIBERY CAN BUY
Researchers have recovered more evidence that the sugar industry, through its trade association the Sugar Research Foundation secretly paid for biased "research" that blamed saturated fats rather than sugar for heart disease and obesity in the 1960s.

The result today is that millions buy and consume low-fat but high-sugar foods in the belief that they are good for them, as they suffer more obesity and more heart disease.

 

TRUST THOSE COMPARISON SITES?
A probe into comparison websites and how they make money is being launched by the Competition and Markets Authority (CMA).

It is known that insurers and utility firms pay commissions of between £40 and £80 per sale to sites such as MoneySuperMarket and GoCompare when customers book through them, and that the sites only feature items where they can earn money on sales, which means that consumers are not getting a completely honest brokerage of information.

 

SCAMS ON AIRBMB WEBSITE
A luxury villa on Ibiza advertised on the Airbmb website turned out to be non-existent when a customer booked it and paid £3,450 on request to the non-existent owner. Sadly the payment was made to the fraudsters by wire transfer, which offers no fraud protection, unlike credit cards.

Unsurprisingly the Association of British Travel Agents (ABTA) have regularly warned of the growing dangers of booking accommodation through any websites, because of the risk of fraud. Airbmb reject the accusation that fraud warnings on their website are not prominent enough and point out that in the above example the customer, who had not used Airbmb before, made the mistake of paying to the "owner" directly, rather than through Airbmb, which then offers protection for customer payments. (Source. Mail on Sunday Travel News)

A current Super-Complaint against the banks by Which? accuses them of not doing enough to protect consumers duped into transferring money to fraudsters.

For many it seems curious that Airbmb cannot check their own website regularly for fraudulent entries, which only they can do, and delete them.

 

BUY BEFORE YOU FLY, THEN
The free snacks on board British Airways short-haul flights are being dropped from January next year in favour of the airline selling Marks and Spencer's products, at prices of nearly 50% more than passengers pay in M&S high street shops.

The money-spinning wheeze is part of the customer strategy of new BA CEO Alex Cruz. Passengers who don't want to be clipped for in-flight snacks can choose to go without, or investigate cheaper alternatives to M&S, including making their own favourite sarnies at home.

Free food will continue to be a feature of BA Business Class fares, at least for the time being.

 

WHAT PRICE CELEBRITIES?
Celebrity endorsements and product placement in films, two favourite routes for marketeers, have recently been under fire in the press.

Nespresso coffee packed in aluminium pods for coffee machines, as promoted by actor and green campaigner George Clooney, has been criticised for the fact that the pods - 15 billion discarded globally every year - can take 500 years to break down and are difficult and inconvenient to recycle. So most end up in landfill.

A TV ad for Walkers crisps featuring their promoter Gary Lineker has been banned by the Advertising Standards Authority (ASA) after more than 100 complainants pointed out that the chances of winning the "Spell and Go" holiday competition fronted by Lineker were miniscule, owing to the rigging of the letter-collecting. Less than 1,000 of the 20,000 promised luxury holidays were actually won, and the ASA ruled that the competition breached industry codes.

The new film Bridget Jones Baby is a treat for those who like to spot product placement, with brands of clothes (adult and baby), technology, luggage, crisps, motor bikes, doughnuts, pregnancy testing kits, take-away food, champagne and supermarkets all getting a (yawn) showing. Question is does this kind of excess demean the actors and spoil the entertainment?

 

ANNOUNCEMENTS

BASIC CERTIFICATE IN CONFERENCE ORGANISATION
This is run as a new two-day qualification course by the Society of Event Organisers and comprises the two one-day segments Programming a Conference and Conference Administration from the four day CERTIFICATE IN CONFERENCE ORGANISATION course.

These are run on your premises for one or more delegates for a fee of £400 plus £40 per delegate, and with travel by second class rail and budget hotel accommodation for two nights charged as out of pocket expenses. There is no VAT charged as the SEO has de-registered.

View the two one-day programmes at seoevent.co.uk and call Peter Cotterell on 01767 312986 (email peter.cotterell@eou.org.uk) to discuss dates and book. Delegates achieving the BASIC CERTIFICATE IN CONFERENCE ORGANISATION can go on to take the other two days for the full certificate at a later date and the same pricing.

 

EMAIL MARKETING
Newsletter, promotion, event invitation or just staying in touch?

We can provide a low-cost, effective solution, tailored to your needs.

Our bulk rates are 0.3p per email, just £3 per thousand.

Tel: 01462 896679
email: mark.ely@sg7.biz
sg7.biz

 

CHARITY MATTERS ADVERTISEMENTS
You can have up to 150 words in the announcements section from £66 per issue.

  • 1 issue is just £95 (SEO Member £76)
  • 3 issues for £75 (SEO Member £60) per issue
  • 6 issues for only £66 (SEO Member £52) per issue.

Directory, listing those event venues and other suppliers that offer discounts to charities using them, and published at the end of the newsletter.

  • 6 issues over twelve months for £50 (Charities £40).
  • Up to 100 words of text, which can include details of the venue/product, the charity discount offered and contact details.

For more details and to be sent Charity Matters copy date reminders, click here.
email: theteam@ezinematters.com

 

MARKETING MATTERS ADVERTISEMENTS
For up to 150 words per issue in Marketing Matters announcements section.

  • One issue is just £160 (SEO Member £128)
  • Three issues for £120 (SEO Member £96) per issue.
  • Six issues for £90 (SEO Member £72) per issue.

Directory, listing those event venues and other suppliers that offer discounts, special offers and free services. The directory is published at the end of the newsletter.

  • 6 issues over twelve months for £85. (Suppliers that are also charities can have this flagged up and can book for £65.)
  • Up to 100 words of text, which can include details of the venue/product, discount, special offer or free service offered and contact details.

For more details and to be sent Marketing Matters copy date reminders, click here.
email: theteam@ezinematters.com

 

DIRECTORY

Directory for discounts, special offers and free services.

For the suppliers this will be a low-cost proposition of a total £85 for up to 100 words of text published in six issues over twelve months, which can include details of the venue/product, the discount offered and contact details. Suppliers that are also charities can have this flagged up and can book for £65. 

MARKETING MATTERS SUPPLIERS DIRECTORY

o EVENT ORGANISERS

The Society of Event Organisers - Free Membership to SEO
Free membership to the Society of Event Organisers (SEO) is available to those running events, or supplying the events market. Members, now more than 730, get the SEO's email newsletter Event Organisers Update, and a 20% discount on advertising, and on training courses in event organisation and marketing.

Tel. 01767 312986, email peter.cotterell@eou.org.uk visit seoevent.co.uk

o NEWSLETTERS (Free)

Association News
For all those who associate. associationnews.org.uk

Event Organisers Update  
For those working in events. eou.org.uk

Charity Matters
For those working for charities. ezinematters.com

o TELECOMMUNICATIONS

Vonage - Now you're talking
Dedicated Second Line from £8 a month. No installation charges, no line rental fees. With Vonage you can dramatically cut the cost of UK and International phone calls on your home phones and smartphones by using the internet to bypass traditional phone networks. Your home phone uses your existing fixed-broadband connection. Your smartphone makes low-cost calls using Wi-Fi, GSM or mobile data (3G and 4G).

Click here for more details.

o WEB HOSTING

SG7.biz - AFFORDABLE WEBSITES 
Charities are offered a reduced rate, please quote "Charity Matters". For more details or help with your website please feel free to call us on 01462 896679. email:mark.ely@sg7.biz web: sg7.biz

Marketing Matters is a free eZine, published every two months, which we think you will find a useful and informative resource. It is distributed monthly to approximately 33,000 selected marketing professionals based throughout the UK and is designed to help keep you abreast of issues of potential interest.

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The views of the editor are not necessarily those of the publishers.

Editor:
Peter Cotterell
Tel: 01767 312986

peter.cotterell@eou.org.uk

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