Marketing Matters Jul/Aug 2017 ISSUE 57. Thank you for your continued support, you can find more articles on eZinematters.com

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Marketing Matters is a free eZine, published every two months, which we think you will find a useful and informative resource.
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CRACKDOWN BITES IN COURT
A crackdown by the travel industry against fake food poisoning claims for compensation from British holidaymakers has started to find its way through to our courts.

A family of three appeared at Liverpool magistrates court last week charged with six counts of fraud after alleging they were ill with food poisoning on holidays to Majorca and demanding £52,000 in compensation from Thomas Cook. Deborah Briton, 53, her partner Paul Briton, 43 and a daughter Charlene Briton, all pleaded not guilty and face up to six years imprisonment if the case against them is proved. Their claim was handled by David Norman Solicitors of Nelson, Lancashire.

The case follows that of another Liverpool family, Julie Lavelle, 33, and her partner Michael McIntire, 34, who submitted a claim for up to £10,000 against Thomas Cook alleging that they and their two children experienced diarrhoea and vomiting for two weeks during a stay in Gran Canaria. Their claim was thrown out by Liverpool County Court and they were ordered to pay costs of £3,744 to Thomas Cook. And another holidaymaker Amy Hughes, 28, from North Wales has been ordered to pay £25,000 to Thompson after she unexpectedly dropped her compensation claim for sickness alleged to have occurred at a five-star hotel in Sharm El Sheikh, Egypt. Both of these claims were handled by solicitors Bridger and Co, of Llandovery, Carmarthenshire.

The travel industry says that fake claims, almost all from British holidaymakers, are costing it £50 million in Spain alone and blames holidaymakers for being persuaded by claims management companies, which take a large percentage of any compensation paid, and tout for business at resorts, to defraud the holiday companies. One Liverpool based company was recently caught touting at a cancer charity event they had sponsored. Previous pay-outs of compensation have been called into question and may result in a clawback through the courts by the travel industry.

 

EUROPCAR RIP OFF ACCUSATIONS
International car hire firm Europcar has been accused of ripping off its customers over the last 10 years with grossly inflated repair bills when cars suffer damage.

The overcharging of as much as 300% is being investigated by Trading Standards officers in Leicester where Europcar is based and may breach the Fraud Act and the Consumer Rights Act. There have been claims that the garages carrying out the repairs were secretly told to inflate the costs by Europcar, to include a large share for itself and the company have admitted that the mess could cost it £30 million to clean up, a figure that could be optimistic given that around £38 million was wiped off the company's value when the allegations emerged.

Suspecting that the rip of could be an industry wide practice not just confined to Europcar the Daily Mail has advised car hire customers billed for damage to insist on seeing a copy of the bill for the work the car hire company say had to be carried out, and to pass the details to the newspaper for investigation of possible fraud.

 

ARE YOU A STEREOTYPE?
A serious report on gender stereotyping from the Advertising Standards Authority (ASA) has been met with derision in some quarters.

The ASA's main concerns are ads that relate to body image, objectification, sexualisation, gender characteristics and roles and mocking those who do not conform to gender stereotypes. Ads that inappropriately sexualise women and girls, and those that suggest it is acceptable for young women to be unhealthily thin are given as examples, as are those that suggest that a woman's role is cleaning up after other family members, or staying in the kitchen to cook that suggest that an activity is unsuitable for a girl because it is stereotypically associated with boys (or vice versa) or that mock men for being unable to carry out simple parental or household tasks.

Those disparaging the approach say it is patronising and nannyish to assume that people won’t know a corny or cringe-making ad when they see it and won’t recognise how they are being manipulated by the advertiser.

Interestingly one iconic ad that ran for 16 years on the box was the much-loved stereotypical and homely Oxo mum pushing stock cubes for cooking and played by the late Lynda Bellingham, she now eclipsed by a rival stock cube company using, er, male chef and restaurateur Marco Pierre White.

 

NO MORE CARD TRICKS
The adding of inflated surcharges for payment by credit card, which costs companies 0.6%, is to be banned from January.

The ban will affect airlines such as Flybe, which charges 3% with a minimum charge of £5, Ryanair, FlightCentre and Thomson Airways which charge 2% and British Airways which charges 1%. Insurer Swinton Insurance charges 2.5% as do North District Council, with other councils such as Wealdon, East Herts, Lichfield and Tameside all charging 2%.

Budget hotel group Travelodge currently impose a £2 fee for payments by credit card or PayPal.

 

NO ICE THANKS
An investigation by the BBC's Watchdog programme has found levels, some "significant", of faecal bacteria in ice served to customers at some of the major UK fast food chains.

The coliforms were found at seven of the ten samples taken from KFC, six of the ten from Burger King and three of the ten from McDonalds. The likely cause is staff handling the ice, and/or the ice making machines, not properly washing hands after going to the toilet.

Last month Watchdog investigated the ice at three coffee shop chains and found coliforms at seven of ten samples taken from Costa, and three out of ten samples taken from Starbucks and Caffe Nero.

 

SALMON LEAP
Those now including salmon in their diet, as an oily fish and good source of omega-3, might want to note its significantly increased price in the last few weeks.

Our local Asda, which was asking £12 a kilo for Scottish salmon fillet now wants £15 a kilo. Pollution of waters in Scotland by the hundreds of salmon farms that now occupy loch and estuary waters on the country's west coast has been blamed for the sharply increased mortality rate, said to now be one fish in seven or 14%. This is due, it is said to overcrowding in the tanks that can hold 50,000 fish, and the amount of faeces the fish then deposit in a tiny area of the sea bed. This provides a perfect breeding ground for the sea lice parasites that feeds on the skin and blood of the salmon, leaving them vulnerable to fatal infections, an aspect that affects a half of all farms in Scotland.

 

ON SOCIAL MEDIA SO IT MUST BE TRUE
Reportedly the efforts of one Jeremy Corbyn to market himself as the young person's best friend are suffering a few minor setbacks.

Following a dazzling presence on social media and a stunning performance at Glastonbury our Jezza has had to admit that his promise to abolish tuition fees and to "deal with" the problem of student debt - boasts that so impressed some of our student body that they illegally voted for him twice - was more aspirational than factual, leaving some to conclude that he might have got his figures and fantasies from a former girlfriend, a Ms. Abbott, who got them from a bloke down the pub, whose Mum told him.

Politicians, dontcha luv 'em?

 

ANNOUNCEMENTS

BASIC CERTIFICATE IN CONFERENCE ORGANISATION
This is run as a new two-day qualification course by the Society of Event Organisers and comprises the two one-day segments Programming a Conference and Conference Administration from the four day CERTIFICATE IN CONFERENCE ORGANISATION course.

These are run on your premises for one or more delegates for a fee of £400 plus £40 per delegate, and with travel by second class rail and budget hotel accommodation for two nights charged as out of pocket expenses. There is no VAT charged as the SEO has de-registered.

View the two one-day programmes at seoevent.co.uk and call Peter Cotterell on 01767 312986 (email peter.cotterell@eou.org.uk) to discuss dates and book. Delegates achieving the BASIC CERTIFICATE IN CONFERENCE ORGANISATION can go on to take the other two days for the full certificate at a later date and the same pricing.

 

EMAIL MARKETING
Newsletter, promotion, event invitation or just staying in touch?

We can provide a low-cost, effective solution, tailored to your needs.

Our bulk rates are 0.3p per email, just £3 per thousand.

Tel: 01462 896679
email: mark.ely@sg7.biz
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CHARITY MATTERS ADVERTISEMENTS
You can have up to 150 words in the announcements section from £66 per issue.

  • 1 issue is just £95 (SEO Member £76)
  • 3 issues for £75 (SEO Member £60) per issue
  • 6 issues for only £66 (SEO Member £52) per issue.

Directory, listing those event venues and other suppliers that offer discounts to charities using them, and published at the end of the newsletter.

  • 6 issues over twelve months for £50 (Charities £40).
  • Up to 100 words of text, which can include details of the venue/product, the charity discount offered and contact details.

For more details and to be sent Charity Matters copy date reminders, click here.
email: theteam@ezinematters.com

 

MARKETING MATTERS ADVERTISEMENTS
For up to 150 words per issue in Marketing Matters announcements section.

  • One issue is just £160 (SEO Member £128)
  • Three issues for £120 (SEO Member £96) per issue.
  • Six issues for £90 (SEO Member £72) per issue.

Directory, listing those event venues and other suppliers that offer discounts, special offers and free services. The directory is published at the end of the newsletter.

  • 6 issues over twelve months for £85. (Suppliers that are also charities can have this flagged up and can book for £65.)
  • Up to 100 words of text, which can include details of the venue/product, discount, special offer or free service offered and contact details.

For more details and to be sent Marketing Matters copy date reminders, click here.
email: theteam@ezinematters.com

 

DIRECTORY

Directory for discounts, special offers and free services.

For the suppliers this will be a low-cost proposition of a total £85 for up to 100 words of text published in six issues over twelve months, which can include details of the venue/product, the discount offered and contact details. Suppliers that are also charities can have this flagged up and can book for £65. 

MARKETING MATTERS SUPPLIERS DIRECTORY

o EVENT ORGANISERS

The Society of Event Organisers - Free Membership to SEO
Free membership to the Society of Event Organisers (SEO) is available to those running events, or supplying the events market. Members, now more than 730, get the SEO's email newsletter Event Organisers Update, and a 20% discount on advertising, and on training courses in event organisation and marketing.

Tel. 01767 312986, email peter.cotterell@eou.org.uk visit seoevent.co.uk

o NEWSLETTERS (Free)

Association News
For all those who associate. associationnews.org.uk

Event Organisers Update  
For those working in events. eou.org.uk

Charity Matters
For those working for charities. ezinematters.com

o TELECOMMUNICATIONS

Vonage - Now you're talking
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Click here for more details.

o WEB HOSTING

SG7.biz - AFFORDABLE WEBSITES 
Charities are offered a reduced rate, please quote "Charity Matters". For more details or help with your website please feel free to call us on 01462 896679. email:mark.ely@sg7.biz web: sg7.biz

Marketing Matters is a free eZine, published every two months, which we think you will find a useful and informative resource. It is distributed monthly to approximately 32,000 selected marketing professionals based throughout the UK and is designed to help keep you abreast of issues of potential interest.

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The views of the editor are not necessarily those of the publishers.

Editor:
Peter Cotterell
Tel: 01767 312986

peter.cotterell@eou.org.uk

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