Marketing Matters Sep/Oct 2017 ISSUE 58. Thank you for your continued support, you can find more articles on eZinematters.com

%%emailaddress%%
Unsubscribe
%%[004 optional] Company%%
To %%[001] Name%%

Marketingmatters

Marketing Matters is a free eZine, published every two months, which we think you will find a useful and informative resource.
News

CLEVER SECRETS OF PR PROFESSIONALS
Top PR firm Bell Pottinger, founded by Thatcher guru Lord Bell, has apparently been impressing their client, the Gupta billionaire brothers, and South Africa's president Jacob Zuma with some clever strategies for diverting attention away from the controversially close relationship between Zuma and the Guptas.

Allegedly, for £100,000 a month from the Gupta's Oakbay Capital firm Bell Pottinger employees cleverly set up a fake blog and false Twitter accounts to stir up anger against wealthy white South Africans. Twitter users were secretly paid to spread propaganda, and to troll journalists who questioned the false claims, sexually smearing some.

The clever PR tricks of Bell Pottinger came to light earlier this year when a trove of information about their impressive methods was published anonymously. Since then their clever CEO, James Henderson has resigned and dozens of major firms in South Africa and the UK have dumped them, although it is understood that, at the time of writing, they are still being used by Bloomsbury Publishing, Cineworld and Waitrose.

In the UK the PR trade body, the PR and Communications Association is most unimpressed with Bell Pottinger's cleverness and has banned them from membership for five years claiming that they have "brought the PR and communication industry into disrepute".

Lord Bell appeared on a "car-crash" BBC Newsnight interview with Kirsty Wark earlier this month where he first claimed that the debacle was nothing to do with him before being shown one of his emails in which he promised to "oversee" the Gupta account for clever Bell Pottinger. In 1977, when Bell was 36 he was fined £50 for indecency after he allegedly cleverly pleasured himself at the bathroom window of his Hampstead house in full view of female passers-by.

 

RYANAIR MESSES UP AGAIN
An estimated 400,000 passengers booked on Ryanair flights have had them cancelled as the company admits that it has mismanaged its pilot and crew rotas And some passengers, when trying to rebook flights have had additional charges heaped on for extras they had already paid for, while others have been charged up to £25 for the premium rate call(s) they had to make to sort out the mess.

Ryanair's CEO, Michael O'Blarney has admitted that this latest passenger nightmare has cost him "reputational damage", though there is a view that very little can further damage an airline that has a well-deserved reputation for not giving a toss about its customers.

 

ANOREXIA NO LONGER FASHIONABLE
Unhealthily skinny models will need to start eating properly again if they want to work after Gucci, St Laurent and Vuitton et Dior announced a ban on US size-zero/UK size four models on catwalk shows and photo-shoots. The belated French company's action follows similar steps taken in Italy and Spain in 2006.

The previous endorsement of ill-health as glamorous by the global fashion industry has been blamed for eating disorders and death in girls and young women trying to emulate.

 

RUIN YOUR LIFE, AND HELP THE TREASURY
A proposed reduction in the amounts that can be gambled on high-street located FOBT's (Fixed Odds Betting Terminals) has been shelved by Chancellor Phillip Hammond after the Treasury expressed fears that reducing the amounts from £100 every 20 seconds to £5 or less would reduce their £400 million a year revenue from the gambling addiction.

Meanwhile it has been coincidentally revealed that bookies top the list of donors supplying free gifts, meals and booze to MPs, with Ladbrokes Coral listed 15 times more than any other donor.

 

KILLING THE KIDS
A 2004 episode of the children's cartoon character Peppa Pig was banned in Australia for being dangerously spider-friendly but then accidentally aired there last month.

In the episode the character, frightened by a spider, is told by its father that "spiders are very, very small and they can't hurt you", whereupon Peppa picks up the spider and tucks it into bed.

In fact Australia is home to a number of highly poisonous spiders that no-one should touch, including Redbacks, Mouse spiders, Wolf spiders and the lethal Funnel Web, as well as dangerous Cone snails, Eastern Brown snakes, centipedes, mosquitoes, Saltwater crocodiles, sharks, Blue-ringed octopus, Stonefish and Box jellyfish, all of which should be avoided.

 

BET HE DOESN'T DRINK IT NOW
Carling lager is weaker than advertised, the brewers Moulson Coors have claimed in court.

Sold as having 4% alcohol by volume (ABV) Carling, once Carling Black Label, has been brewed at 3.7% for the last five years, to cut the tax to be paid say Moulson Coors. The brewers were responding to a court case brought against them by HMRC for the extra £50 million owed on a 4% lager over a three year period, and said the reason they had not gone public with their tax-cutting policy was due to fear that their wholesalers and retailers would demand a cut.

Presumably the Canadian firm will now belatedly advise their customers of the ABV reduction.

 

LAMB GAMBOLS OUT OF FAVOUR
Sales of lamb have fallen by 25% over the last fifteen years as less families enjoy a Sunday roast, citing a lack of time and inclination to spend two hours cooking.

The majority of lamb bought is enjoyed by the over-55s, with the under 35s accounting for just 12% of the market. Shoppers in London account for 25% of the £845 million of lamb sold with only 6% bought in Scotland and the Borders.

 

BIG MAN
George Osbourne, former chancellor, banker's friend, money-lover and editor of the London Evening Standard has been attracting some brickbats for his "disgraceful" published attacks on the Prime Minister, who coincidentally sacked him.

However there is a feeling that "Toxic Georgie", who has reportedly said to colleagues that he "will not rest until Mrs May is chopped up in bits in my freezer" is poisoning himself more than others as he demeans both politics and journalism pursuing his personal vendetta.

Question is, how long it will take the Standard's owner, Evgeny Lebedev, to realise the damage this sad, unimpressive and embittered man is doing to his once-respected and trusted newspaper, and let him go.

 

ANNOUNCEMENTS

BASIC CERTIFICATE IN CONFERENCE ORGANISATION
This is run as a new two-day qualification course by the Society of Event Organisers and comprises the two one-day segments Programming a Conference and Conference Administration from the four day CERTIFICATE IN CONFERENCE ORGANISATION course.

These are run on your premises for one or more delegates for a fee of £400 plus £40 per delegate, and with travel by second class rail and budget hotel accommodation for two nights charged as out of pocket expenses. There is no VAT charged as the SEO has de-registered.

View the two one-day programmes at seoevent.co.uk and call Peter Cotterell on 01767 312986 (email peter.cotterell@eou.org.uk) to discuss dates and book. Delegates achieving the BASIC CERTIFICATE IN CONFERENCE ORGANISATION can go on to take the other two days for the full certificate at a later date and the same pricing.

 

EMAIL MARKETING
Newsletter, promotion, event invitation or just staying in touch?

We can provide a low-cost, effective solution, tailored to your needs.

Our bulk rates are 0.3p per email, just £3 per thousand.

Tel: 01462 896679
email: mark.ely@sg7.biz
sg7.biz

 

CHARITY MATTERS ADVERTISEMENTS
You can have up to 150 words in the announcements section from £66 per issue.

  • 1 issue is just £95 (SEO Member £76)
  • 3 issues for £75 (SEO Member £60) per issue
  • 6 issues for only £66 (SEO Member £52) per issue.

Directory, listing those event venues and other suppliers that offer discounts to charities using them, and published at the end of the newsletter.

  • 6 issues over twelve months for £50 (Charities £40).
  • Up to 100 words of text, which can include details of the venue/product, the charity discount offered and contact details.

For more details and to be sent Charity Matters copy date reminders, click here.
email: theteam@ezinematters.com

 

MARKETING MATTERS ADVERTISEMENTS
For up to 150 words per issue in Marketing Matters announcements section.

  • One issue is just £160 (SEO Member £128)
  • Three issues for £120 (SEO Member £96) per issue.
  • Six issues for £90 (SEO Member £72) per issue.

Directory, listing those event venues and other suppliers that offer discounts, special offers and free services. The directory is published at the end of the newsletter.

  • 6 issues over twelve months for £85. (Suppliers that are also charities can have this flagged up and can book for £65.)
  • Up to 100 words of text, which can include details of the venue/product, discount, special offer or free service offered and contact details.

For more details and to be sent Marketing Matters copy date reminders, click here.
email: theteam@ezinematters.com

 

DIRECTORY

Directory for discounts, special offers and free services.

For the suppliers this will be a low-cost proposition of a total £85 for up to 100 words of text published in six issues over twelve months, which can include details of the venue/product, the discount offered and contact details. Suppliers that are also charities can have this flagged up and can book for £65. 

MARKETING MATTERS SUPPLIERS DIRECTORY

o EVENT ORGANISERS

The Society of Event Organisers - Free Membership to SEO
Free membership to the Society of Event Organisers (SEO) is available to those running events, or supplying the events market. Members, now more than 730, get the SEO's email newsletter Event Organisers Update, and a 20% discount on advertising, and on training courses in event organisation and marketing.

Tel. 01767 312986, email peter.cotterell@eou.org.uk visit seoevent.co.uk

o NEWSLETTERS (Free)

Event Organisers Update  
For those working in events. eou.org.uk

Charity Matters
For those working for charities. ezinematters.com

o TELECOMMUNICATIONS

Vonage - Now you're talking
Dedicated Second Line from £8 a month. No installation charges, no line rental fees. With Vonage you can dramatically cut the cost of UK and International phone calls on your home phones and smartphones by using the internet to bypass traditional phone networks. Your home phone uses your existing fixed-broadband connection. Your smartphone makes low-cost calls using Wi-Fi, GSM or mobile data (3G and 4G).

Click here for more details.

o WEB HOSTING

SG7.biz - AFFORDABLE WEBSITES 
Charities are offered a reduced rate, please quote "Charity Matters". For more details or help with your website please feel free to call us on 01462 896679. email:mark.ely@sg7.biz web: sg7.biz

Marketing Matters is a free eZine, published every two months, which we think you will find a useful and informative resource. It is distributed monthly to approximately 32,000 selected marketing professionals based throughout the UK and is designed to help keep you abreast of issues of potential interest.

We welcome any comments you may have on how we could improve the content of our newsletter to ensure that it remains relevant to you. Please email us at theteam@ezinematters.com with your input.

If you wish to unsubscribe %%emailaddress%% from this newsletter please either visit ezinematters.com or use this link: Unsubscribe

Please DO NOT use the reply button.

 

Unsubscribe - %%emailaddress%%
If you wish to unsubscribe to this newsletter please either visit ezinematters.com or use this link:
#

%%emailaddress%% Subscription Options
Click here to update your details

Subscribe
ezinematters.com

The views of the editor are not necessarily those of the publishers.

Editor:
Peter Cotterell
Tel: 01767 312986

peter.cotterell@eou.org.uk

Published and distributed by:
eZinematters.com c/o SG7.biz, Royston Road, Baldock, Hertfordshire. SG7 6QY
Tel: 01462 896679

theteam@ezinematters.com

Newsletter distributed by SG7.biz for eZinematters.com
info@sg7.biz  Tel: +44 (0)1462 896679

Unsubscribe - %%emailaddress%%
#