Marketing Matters Jan/Feb 2019 ISSUE 65. Thank you for your continued support, you can find more articles on eZinematters.com
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![]() HAVE YOU BEEN MISLED BY THESE? The women named by the CMA , after an investigation into the murky nature of selling on social media, are model and writer Alexa Chung, Alexandra Felstead (Made in Chelsea TV) singer Ellie Goulding, Holly Hagan (Geordie Shore TV), designer and model Rosie Huntington - Whiteley, actress Michelle Keegan, model Iskra Lawrence, Camilla Mackintosh (Made in Chelsea TV) Megan McKenna (Reality TV), singer Rita Ora, Chloe Sims (Only Way is Essex TV), blogger Zoe Sugg, Louise Thompson (Made in Chelsea TV) and blogger Dina Tonkia. The men named are blogger James Chapman and Mario Falcone (Only Way is Essex TV). If they fail to comply with the agreement reached with the CMA they could be taken to court, fined heavily or face prison sentences of up to two years. All of the above sixteen were being investigated because they may have repeatedly broken the rules, which require them to make it clear when an endorsement has been paid for.
SIR NICK PULLS IT OFF Shown some of the sickening pictures from Instagram in a BBC interview Clegg, who has three sons aged 16, 14 and 9, was asked "Slit wrists, smeared blood, a girl cuddling a teddy bear with 'This world is so cruel and I don't want to see it any more' - You've got three children, would you let them anywhere near that" and Clegg replied "No, of course not". Despite this he claimed his new employer had been a "force for good" that "had helped troubled young people". Wonder if Clegg will ever resign his well-paid puffing position, and his £7 million Californian house on a matter of principle?
MORE SPINNING FOR SIR NICK Clegg commented that his employer "needed to submit to more regulation". Ain't it the truth?
BOUQUET FOR CATHY PACIFIC The first-class fare from Vietnam to New York, usually £12,700 was mistakenly shown as £536 for August, cutting more than £12,000 off the fare. Cathy Pacific acknowledged their mistake, blamed on human error, but congratulated those who had bought the tickets at the "very good surprise price" and hoped they would make 2019 special. Other airlines may have tried to wriggle out...
L'OREAL WHITEWASH Pinto, who became the face of L'Oreal in 2009 says that she specifically excluded products designed to lighten skin colour from her contracts. L'Oreal denies that they lightened Ms Pinto's skin for their eyeshadow ad.
GUARDSMAN TO QUIT OVER SNOWFLAKES AD McWhirter, who pointed out that "snowflake" was a modern derogatory term for oversensitive young people and that he had been exposed to ridicule since the ad appeared.
USURIOUS BANKS TO BE CURBED One example of the scale of the rip-offs is treatment meted out by Natwest to customers who go £15 in the red where no overdraft has been agreed. These unfortunates are then charged £8 per day up to £72 per month, a figure way in excess of the actual debt. In some cases the daily fees represent an interest charge of 20% per day, far higher than the 0.8% a day cap the FCI imposed on payday lenders in a clean-up three years ago. Rulings on essential changes to bank's behaviour needed are expected to be made by the FCI by June this year.
FAUX FUR FROM RABBITS This has been revealed in tests carried out by Humane Society International (HSI) on coloured pom-poms on a jumper from boohoo.com and a headband from accessories firm Zacharia. Both firms sell through Amazon and both boast anti-fur policies, claiming they were unaware that the fake fur was real. Because of the appalling conditions animals are kept in on fur farms, especially those in China, real fur can be produced more cheaply than fake. The Advertising Standards Authority (ASA) has banned ads promoting the items from the two companies, on the grounds that they are misleading. In the past "faux" fur tested by HSI has been found to come from domestic dogs and cats, and foxes.
ADS TO BE AXED Ads for mayonnaise, pesto and olive oil are also thought to be included and the ban is estimated to cost deficit-hit TFL £13 million a year in lost revenue. Other products that may be affected are butter, cheese and stock cubes. Some MPs have accused Khan of "pointless virtue signalling" and "grandstanding" - previous bans imposed by him have been for "body-shaming" where the ad featured a slim model in a bikini, "overtly sexual" where a woman in tights showed her bare back and the "sexual objectification" of an ad showing the topless torso of a fifty year old man. |
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The views of the editor are not necessarily those of the publishers. Editor: Published and distributed by: Newsletter distributed by SG7.biz for eZinematters.com |
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