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November 2013 ISSUE 110
Event Organisers Update
The newsletter for organisers of events.
Event Organisers Update (EOU) is an independent information source published by the Society of Event Organisers (SEO). EOU is FREE and circulated monthly to more than 30,000 selected organisers and others interested in keeping abreast of development in the event industry (includes conferences, incentive travel, training events, etc.)
If you have any views on how our newsletter could be more useful to you please e-mail us at email@example.com
The Society of Event Organisers (SEO) which publishes this newsletter has moved to individual free membership, which can be taken up by organisers, venues, suppliers and agencies in the event sector.
All will receive all the SEO’s free newsletters, which can be unsubscribed at any time, as well as a 20% reduction on all qualifications, tutorials and conferences presented by the SEO. Supplier members, venues and agencies receive a 20% reduction on advertising rates.
COMMUTER RIP-OFFS CURBED?
The Department of Transport has belatedly reduced the annual percentage increase that it allows train operating companies to charge on tickets.
Previously the DoT has been happy to allow the train companies to raise fares to its captive market by as much as 6% above inflation on already overpriced commuter routes, meaning that some passengers have been hit with rises of 11%, substantial additional revenue for the train companies that the DoT claims has been spent on rail modernisation, rather than bigger salaries, expenses and pension pots for train company directors.
Under new plans announced by the DoT they are cutting the approved percentage over inflation that fares can be hiked by from 6% to 3%, which they say could cut the rip-off rises for some season ticket passengers by £250
The high cost of commuter trains, coupled with increasing costs of city office rents, against the improved and cheapening technology allowing staff to work from home has reportedly caused some organisations to seriously question the wisdom of being based in a major city, and having to pay high rents, and higher salaries to staff who have to pay dearly for their travel to work.
Could, or should, a sea-change in management thinking be on the way?
Reader's contributions welcomed. Click here to take our survey.
Could some shipping containers converted into self-catering accommodation units offer very cheap residential facilities for organisers in future?
A charity, Forest YMCA, has been testing shipping crates fitted out with bedrooms, en-suite bathrooms, kitchens and flat screen TVs and costing £20,000. These are initially offered to those staying at their North-East London hostels, for a rental of £75 a week, or just over £10 a day.
The containers can be stacked on top of each other, with access stairs of course, and the initiative does raise the question of whether an enterprising developer could take the idea, designed to offer low-cost housing, and build container hotels offering very low rates.
Well, it's an idea in progress, and there is a section of the market that might find staying in a container rather stylish and trendy. So will we see the first ones in the docklands of London, Liverpool or Bristol? Watch this space.
Located a mile to the south of the city the four-star Marriott York offers 151 bedrooms, including 16 Grandstand rooms and two Penthouse suites with private balconies overlooking York's Knavesmire Racecourse. There are three Executive suites and all rooms have high-speed internet access, safes for lap-tops and satellite TV, and, for those who welcome the traditional old-fashioned comforts, all rooms have baths.
Formerly the Swallow hotel till March 2001 the Marriott also offers eleven event spaces, all with natural light and air-conditioning. In the main building is the ground-floor Classic suite for up to 190 theatre-style, divisible into two. The other nine areas comprise the Management Centre, located just outside and offering three rooms for 56 (or 18 boardroom), and, all boardroom style, two for 8, two for 10 and two for 12. Back in the main building other facilities include a leisure club with indoor heated pool, sauna, steam room and solarium. a gym and a beauty salon. Outside five acres of grounds provide a scenic garden area with seats and tables, a tennis court and lots of free parking for sensible delegates who take the frequent buses, and taxis into town.
Best time to haggle for pocket-friendly rates? Around now for events January-March, after which historic York gets busy with tourists, and expensive.
Tel 44 (0)1904 701 000
NEW CHALLENGE WANTED
A sales and marketing professional with extensive experience in the London hospitality, MICE and Travel industry is seeking a new challenge to take his career to the next level.
Based in North West London and with over 15 years’ experience in the sector, he has an excellent track record in achieving sales growth. He is ideally looking for a management role which will utilise this extensive knowledge base.
Key skills include
• Marketing management, including development of the annual marketing plan and budget setting
• Campaign management including promotions and advertising
• PR and social media
• Event management
• Market segmentation
• Direct marketing
• Key Account and Channel management
• Customer Experience management
If you would like to get in touch or for more information please contact the Event Organisers Update Office on firstname.lastname@example.org
SPEAKING OF SPEAKERS
Those hiring speakers for their events might be interested in some tips supplied by Mindy Gibbins-Klein, co-editor of a new book launched last month, The Business of Professional Speaking, (Panama Press, St Albans, ISBN 978-1-909623-30-9)
o Does the speaker's topic, and style (sometimes serious/credible is required; sometimes casual/humorous etc) fit your audience?
o The speaker's testimonials from similar, relevant speaking engagements (check out his/her websites, social networks etc).
o Flexibility of and general ease of working with the speaker. Sometimes things change and you need them to start earlier, run on longer, change timeslot etc. You can ask for references and ask those supplying references about the speaker's attitude.
o Speaker's repertoire. You may want more presentations, workshops, related products, coaching etc. Beware of the 'one trick pony' speaker.
o Location of the speaker, especially if you are paying expenses.
o Be willing to sign a contract and honour it. All professional speakers use contracts and they protect both parties.
o Have the audience heard that speaker before? Sometimes that's desirable but sometimes the audience needs to learn from and be inspired by someone new.
o What support can you get from the speaker to help promote the event? (if appropriate)
February 11/12 2014 Exhibition. Event Production Show, Earl's Court 2
February 13 2014 Workshop. LiveTECH, The Crystal, Royal Victoria Dock, E16
OLD GRITS DIARY
Great possible news, OG hears, for those who like using their mobile phones on trains.
Reportedly Transport for London,(TFL) which will operate Crossrail when it opens in 2018 has hinted that, due to some technological improvements passengers will be able to operate their devices on the whole network, even in tunnels.
This amazing benefit to mankind will mean that the mobile phone users, or abusers as some uncharitable types term them, can carry on inspiring and entertaining their fellow travellers with exciting details of their work/home/love/lust lives, or the fact that the train's late yet again, without the oft-heard and sometimes welcomed "Hang on, we're going into a tunnel".
Now there's progress from TFL..........
Some red faces, reportedly, at Visit Leeds, the tourism body promoting the city to visitors.
Apparently the problem has been caused by a reference to the now disgraced Sir Jimmy Savile and his connection to the city's County Arcade, where, at the age of 20 he used two record turntables to create the first ever disco with seamless music, at the Mecca Locarno dance hall where he was the manager. This accurate historical reference has raised some eyebrows of those who are uncomfortable about an accused child-abuser being used to promote Leeds, "an oversight" according to the tourism PR team, and it has now been removed from the website, although the reference can still be found on the Visit Leeds listings on search engines.
Perhaps a rather redder face over the Savile scandal, however is that of Judith Blake, Labour deputy leader of Leeds City Council in 2011, and the voice of the council when Savile died in October 2011, a year before more than 200 witnesses came forward to claim that they had been abused by him. Her words of praise for him before the abuse revelations, recorded on the BBC News website, make interesting hindsight reading. He had, she said, "that ability to reach people and connect with people" and added "He was a real Leeds lad".
o Those who like their Thai food will know that there are dozens of British pubs across the UK, out of the 57,000, offering the cuisine, and some are excellent, and often low-cost choices.
In London Old Gannet has enjoyed some authentic flavours, including a rather wonderful yellow curry with prawns and new potatoes, at the well-regarded Masons Arms in Devonshire Street, Regents Park, but now has a village pub, the Golden Fleece in Elstead, Surrey to add to his will be back list of Thai treats. Offered, and much enjoyed was a three course lunch package, and springy Thai fish cakes, thick and juicy prawn toasts and Thai scented and filling soft noodle combinations with mild heat and generous proportions of tender chicken or beef left just enough room for a very English deep dish sweet apple pie with lots of cinnamon, all of which scored high on quality, and pocket-friendliness at £11.95 The main menu has dozens of choices, including noodles, salads, curries and some "very hot" dishes for the chilli heads who like their food a tad incendiary.
The Golden Fleece, Farnham Road, Elstead, Surrey, GU8 6DB
Tel. 01252 702349
o Organisers wishing to keep up with new foodie treats that their delegates could be enjoying in future can visit the Restaurant Show, held at Earls Court 2 in October.
Sampled at last month's presentation was a parmesan cheese flavoured ice cream (criterion-ices.co.uk), a tasty balance of salt and sweet that echoed the Italian Roquefort ice-cream Old Gannet enjoyed in Spain a few years back and sure to appeal to fans of the equally good salted caramel stuff that lots at the show were offering. Also interesting, and possibly a new, posh take on grissini for some Italian restaurants in future was "Copiette", strips of spiced and dried pork loin from Lazio designed to be eaten like the South African biltong and an up-market contender to pork scratchings in the snack market.(thechefsdeli.com)
For drinkers Slovenian brewery Lasko, pronounced Lashko, were sampling their very clean tasting 4.9 ABV lagers, a dark and rich caramel lager at 5.9 ABV and some flavoured lagers with lime and cola as well as a very moreish version with a tequila kick and an ABV of 5.1 (bandidos.eu) There were also some rather beautiful "tea flowers" made from bunches of green tea leaves and dried aromatic flowers, such as jasmine, marigold and chrysanthemum, and designed to bloom colourfully when dropped into a glass of boiling water, whereupon the tea is ready to drink. Very stylish, and deserving of all the awards they have won. (floratea.com)
STOP THE SALES PITCHES SURVEY
Please complete this survey if you have attended, in 2013, an "educational" seminar at an exhibition, or session at a conference that turned out to be a sales pitch, and you feel that others should be warned.
Click here to take our survey: STOP THE SALES PITCHES
More organisations close or downsize their city or town-based offices, allowing employees to work from home and taking them out of the clutches of the train companies. All report significant decreases in costs and increases in staff productivity and contentment.......... Exhibitors and conference delegates using Excel in London's Docklands flock to book accommodation on the new Float Inn, an old cargo ship moored in the West India Docks and stacked with 500 containers fitted out as self-catering hotel rooms on sale for £25 a night, bring your own breakfast........... Transport for London (TFL) express concern over the launch of a pocket sized electronic device that remotely switches off all mobile phones within a 100-metre radius, and designed for use on trains and planes, to create a peaceful environment in which to sleep, chat to each other and reflect. A spokesperson says "This could upset those passengers who pay us a lot of money and who like to use their mobiles on our trains. Anyone caught using the Mobile Masher will be dealt with most severely by our Revenue Protection officers in the British Transport Police".......... A spokesperson for Leeds City Council tells the press "Our statement that Sir Jimmy Savile was 'a real Leeds lad' referred solely to his gregarious and charitable nature, and not to his habit of touching up schoolchildren, We apologise for any misunderstanding our comment might have caused".......... and much, much more............
FROM OUR READERS
From Mary Kay Eyerman
I have discovered that I have not received a copy of 'Event Organisers Update' since July. I think the problem may be at my end because we have changed our email address.
Hopefully I will now once again receive your very interesting newsletter. It is always a good read.
Mary Kay Eyerman
Hi Mary Kay and thanks for that - glad you enjoy our efforts. We certainly enjoy making them.
I'll sign you up for the next (November) issue - if you visit seoevent.co.uk and go to newsletter archive you'll be able to view, and download the issues you missed.
Text only ANNOUNCEMENTS can be run once for new products, new venues, venue refurbishments, new packages, organiser's trips, and industry showcases, receptions, seminars, conferences and exhibitions likely to be of high interest to event organisers.
Sizes, when printed out on an A4 page, and prices of ANNOUNCEMENT boxes available are:
One fifth page, 45mm x 170mm £200
One quarter page, 60mm x 170mm £250
One third page, 85mm x 170mm £325
One half page, 120mm x 170mm £400
To book email email@example.com
MORE FREE NEWSLETTERS
o Exhibitor Update for all those who exhibit. eou.org.uk
o Association News (AN) for all those who associate. associationnews.org.uk
o Charity Matters (CM) for those working in charities. ezinematters.com
o Marketing Matters (MM) for those working in marketing. ezinematters.com
This is published in every issue of Event Organisers Update and the cost to suppliers, based on a headline, forty words of text and contact details, is £95 for one year (twelve issues) or £65 for 6 months (six issues) Costs are being kept low to encourage small suppliers to participate.
If, as an organiser you know of any good suppliers you feel other organisers should know about please forward this issue on to them, or refer them to the SEO website at seoevent.co.uk
SEO SUPPLIERS DIRECTORY
o AUDIO VISUAL AND IT COMPANIES
EXHIBITIONS & LIVE EVENT AUDIO VISUAL SUPPLIER COVERING UK & EUROPE
Located in London and Birmingham, Computec AV cater for all your rental requirements. Equipment available includes LCD/Plasma screens, PA systems, Projection Equipment and Lighting. Also in-house we have our Set Creation company specialising in staging, bespoke set design and build. Tel 020 8807 2002, Fax 020 8807 3818, email: firstname.lastname@example.org Web: www.computecgroup.com
o EVENT CATERING
Quality event catering services for private & corporate functions using the finest ingredients in delicious & creative menus that can be tailored for any occasion, taste & budget. We work with quality venues in & around Warwickshire, inc. Compton Verney. Telephone: 01926 409579 Enquire in-store at Aubrey Allen, 108 Warwick Street, Leamington Spa ,CV34 5DB Email: email@example.com Visit our website: www.aubreyallenevents.co.uk
o EVENT TRAINING
EVENT TRAINING - WITH A QUALIFICATION
The Society of Event Organisers, SEO, offers a four-day qualification course, the Certificate in Conference Organisation (CCO) running in Central London three times a year, and which can also be presented at your premesis - dates by arrangement. Contact Peter Cotterell Tel. 01767 312986, email firstname.lastname@example.org visit www.seoevent.co.uk
TOP CLASS MAGIC AND ILLUSION ENTERTAINMENT FOR CORPORATE & PRIVATE EVENTS
Specializing in cabaret shows and close up Magic for galas, charity events, weddings, & corporate events Le Magician Dean Metcalfe is a master manipulator perfector of his own spectacular close-up Magic, performances worldwide, see website for live showreels and more details visit www.lemagicianilluminaire.com
o MEDIA COMPANIES
Newsletter, promotion, event invitation or just staying in touch? We can provide a low-cost, effective solution, tailored to your needs. Our bulk rates are as low as 0.3p per email, or £3 per thousand. email: email@example.com www.sg7.biz
MOCHA:IDEAS, FILM AND MOTION CONTENT THAT CONNECT
Mocha offer a complete film and motion design service to corporate, association and charity event organisers, venues and others in the event sector. Mocha also offer a 10% discount to readers of this publication and visitors to www.seoevent.co.uk - just quote "SEO". Tel: 0151 706 0761 email: firstname.lastname@example.org Web: www.mocha.tv Vimeo:http://vimeo.com/user4995482/videos
For all those who associate. www.associationnews.org.uk
For those working in charities. www.ezinematters.com
For those working in marketing. www.ezinematters.com
o VENUES. LEEDS
CONFERENCES & MEETINGS UP TO 90 DELEGATES
LCI offers conferencing with an ethical edge in Leeds City Centre. Five Rooms (Max 90 people) with Smartboards, loop systems, WIFI. Disabled access. LCI supports community/voluntary groups by offering significant discounts. Very close to railway & bus stations. Contact Moira or Wendy on 0113 245 4700 or email email@example.com
o VENUES. LONDON. NON-RESIDENTIAL
BOARDROOM OFF CITY ROAD
Our pleasant boardroom is available for full or half day meetings. It seats 14 people, boardroom-style, or can be arranged to suit your needs. Catering and equipment is available on request. We are conveniently located just off City Road. Call Claire/Nora on 0207 324 0750; fax 0207 324 0760; email: firstname.lastname@example.org; address: 27, Corsham Street, London, N1 6DR
BEAUTIFUL ARCHITECTURE. BEAUTIFUL INTERIORS. HEART OF LONDON
The classical regency terrace at Park Crescent, near Regents Park includes number 16, which offers seven beautifully appointed meetings rooms, all with natural light and modern facilities, for up to 60 delegates, and a dedicated team to ensure event success. Tel. 020 7612 7070, Fax. 020 7612 7078, email. email@example.com visit www.16parkcrescent.co.uk .
o VENUE TRAINING
VENUE TRAINING, WITH A QUALIFICATION
The Society of Event Organisers, SEO, offers a four-day qualification course, the Certificate in Conference Venue Marketing (CCVM) running in Central London once a year, and which can also be presented at your premesis - dates by arrangement. Contact Peter Cotterell Tel. 01767 312986, email firstname.lastname@example.org visit www.seoevent.co.uk
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